What To Avoid When Pricing Your Home
People often make a huge mistake when deciding on a price for their home. Rather than answering the question What is my house is worth?, they answer What is my house worth to me?. The difference between those questions is more than two words. Their are many factors that go into determining the value of your house that will bring a price that’s in line with what the market and the neighborhood will bear – and usually results in a quicker sale. There is an old saying, “They only thing that sells a home, is price, if it’s not priced right, it will not sell”, that really is a fact.
So what doesn’t matter when you determine a price for your home?
What you paid
Unless you bought your home a month ago, your sales price has no bearing on what a buyer should pay. The real estate market changes constantly. Comparable sales should be no older than 12 months and sometimes that is even too far back.
How much you spent on repairs
You just paid $2,000 to fix the plumbing? Good for you. Buyers will no doubt appreciate that there is now hot water in the master bathroom. That doesn’t mean, however, that you can add the cost of your repairs to your asking price. Running hot and cold water in a home is generally considered a given, not an enhancement that increases the price. Everyone deserves hot and cold water in their home.
What a home just like yours sold for … in a different location
The same builder who constructed your house may have built 300 identical ones across the state. However, unless the other 299 are on your block, their sales prices do not affect the price of your house. You are buying a neighborhood and a community, not just a building – this in my honest opinion is why so many homes are over priced.
What a home just like yours in your neighborhood sold for 18 months ago
As mentione earlier real estate markets change constantly. It’s useful to know the sales price of that house, but take it in the context of what’s selling today. Maybe your area was a seller’s market then, and that price was the result of a bidding war. If your area now is a buyer’s market, you likely won’t approach that price.
How much you need to purchase your next home
Whether you’re flush with cash or broke, your home is worth the same. Your financial situation isn’t relevant to a buyer or to the bank when it comes time for the appraisal.
Your 25 years of memories in the house
Those memories are priceless to you and mean nothing to everyone else.
What the Web says your home is worth
Web sites that estimate your property’s value offer a good starting point when you’re trying to decide on an asking price. Most home-valuation Web sites will tell you the same thing themselves – that their information is just a starting point and no substitute for specific market knowledge in the area.
If the neighborhood generates sales of homes between $400k to $500k and you put $200k of upgrades in your home, I assure you it won’t sell for $750k
You made the decision to put in all the wonderful upgrades in your home, if it was a mistake, you need to move on – any agent that tells you they can sell that home at $750k is lying to you to get the listing, it will sit on the market. It’s a hard pill to take, but it’s the medicine you have to take if you want to sell your home. Bottom line is they want that huge listing price under their name, and when they tell you to reduce the price either do it or continue to sit on the property and pay the taxes. When I walk away from your listing because I refuse to sell it at that price or list it at that price, do you think I don’t want to sell it at $750k? Of course I would like to – who wouldn’t? But I would be lying to you and to me, it’s unethical for me as a Realtor to take that listing and invest time and money into it, when it doesn’t sell – that is something to think about, what Realtor would walk away from a listing like that – I would, it’s not fair for me to tell you something that I can’t produce on.
So, what does matter when pricing your home? Among other things, the condition of your home, any recent upgrades, and the prices of comparable properties selling in the area all affect what you can ask for your property.